Our newsletter is out, and this week, we’re taking a look at our apparent obsession with “new.” Google the term ‘emerging manager’ and you’ll find a monthly devoted to them, conferences dedicated to them, and firms and programs specializing in them.  Paired with a recent article noting how Goldman Sachs has been seeking them out, and a prospective client calling to ask which emerging managers we have access to at Attain, we were left to ask- just what is it about so called ‘emerging managers’ which captures our collective attentions so well?

Perhaps it is the allure of getting into an emerging Microsoft in the 1970s, being able to brag about seeing the Rolling Stones at the Crawdaddy Club in the 1960s, or enjoying a new service like Netflix just a handful of years ago while the neighbors were still running to Blockbuster to return their DVDs.

In the investing world, the allure of getting into an emerging manager can best be summed up by those lucky few who put money with an emerging manager of sorts named Warren Buffet back in the 1960s. A $10,000 investment in Berkshire Hathaway in 1965 would be worth somewhere between $40 and $50 million today, depending on which website you choose to look at. People want to get in at the base level, and ride the investment until they are on the top floor.

But how do you pick the winners? What does emerging mean, anyway? Does any of it matter? You’ll have to read more to find out… https://bit.ly/il8vEk