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Alt Links: Hedge Funds finally going to advertise?

It was all Apple all last week, now it’s all Alibaba and Scottish independence. If need something besides those stories to munch on, here’s some mid-week reads on alternatives:

 

CFTC eases marketing rules on private hedge funds (CFTC)

Meet the New Fund, Same As the Old Fund? Thoughts on Alternative Investments – (The Independent Market Observer)

Why labeling investments as ‘alternative’ tells you nothing – (Financial Post)

Data, Risk: Themes Shaping the Outlook for Alternative Investments – (CFO Journal)

Whiskey Whisks the Alternative Investments Market – (Financial Buzz)

Do Alternative Investments Belong In Most Individuals’ Portfolios? – WSJ

Commodity Exposure 2014 YTD Breakdown (Attain)