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Financial Literacy and Meeting the Need

Financial blogging is one part rumor mongering, one part data crunching, and three parts hope. Much of the content put out in the financial blogosphere is either hitching to other story threads around the internet, or taking a stab in the dark at what people want to hear about. For us, it’s been about shedding light on a misunderstood asset class, and contextualizing the information vortex surrounding it. But despite the best efforts of financial bloggers, Americans, in particular, still have no idea what any of us are talking about. The AARP reports:

  • 41% say information from financial services companies is “not so or not at all helpful”
  • 67% grade the financial services industry with a ‘C’, ‘D’ or ‘F’ when it comes to explaining saving and investing to consumers
  • 73% said that financial services professionals use more jargon than car mechanics

Those grades would have gotten us grounded by our parents back in the day, and we’re not happy with them today. So let’s put it this way- what do you want to see from financial bloggers? How can we improve the content we’re putting out in order to make it more useful to you? What topics do you want covered?